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“Synergic actions and rediscovery of excellences”. The first workshop in montorso has come to a close

The towns of  Montorso Vicentino, Chiampo, Gambellara, Montebello Vincentino, Zermeghedo and Monteforte d’Alpone were protagonists of the first workshop organized within the project PIAR-ACCESS of “Le Valli del Vino e del Racconto. Terre da gustare” (Wine Valleys and their Stories. Lands to taste). Reserved to press and tour operators, the encounter was an opportunity to discuss and reflect on a territory that because of its cultural, naturalistic and gastronomic vocation is asking to be discovered, known and appreciated.

The gathering took place in one of the landmarks of the Province of Vicenza:  Villa da Porto of Montorso Vicentino from the 17th century, “an impressive example of the Renaissance architecture that characterizes our land - as pointed out by the representative of the Pro Loco Consortium “La Serenissima Agno Chiampo”, Mr Spagnolo – . This is a land that has fully lived the Renaissance and Humanism and it is here that Luigi Da Porto wrote the story of Romeo and Juliet, made universally known by Shakespeare’s play.  This place was chosen because of its great importance and this is the magic we want to inspire in those who do not know us – he added-. This is the challenge we must face: to give life to an accessible Slow Tourism of quality and niche. We must create a kind of tourism that knows how to communicate emotions, and emotions cannot be invented. Reason why – he concluded- it is necessary to start with the ambition of those who have the courage to promote intelligent and meaningful actions, following the example of what the Wine Consortia have been doing for long: creating a network of experiences means indeed promoting a territory”.  And this is the aim of the PIAR Project “which has reunited 16 Municipalities – explained Chiampo’s Mayor Matteo Macilotti-.  The project is aligned through ‘the routes’ and through the restoring of the agro-touristic offer.  The true challenge of the project- he added, using Spagnolo’s words- is the collaboration of many entities. This challenge has, in part, already been won and the proofs are the results of this collaboration. Now we have to take to term this project, taking hold of  the opportunities and the immense possibilities the global market offers. My dream – concluded Macilotti – is that anyone who comes to our territory appreciates all its qualities, from the cultural ones to the food and wine, and can say: “I have seen it, I liked it and I will come back”. We must follow new and unusual ways to create what I call “the pleasure to discover”. And the “tale” of the Wine Valleys and their stories, these “lands to taste”, must be discovered through the quality of its products as emphasized by the President of Slow Food Veneto, Mauro Pasquali: “culture – he said during his speech – is the substratum of food and wine. Through the story of a product we can rebuild pieces of culture. Legend – he added – is combined to history. This is why the excellence of a product cannot be separated from those who inhabit the land it comes from: you cannot think of a Durello for example, without thinking about people from Durello. If we are not capable of transmitting to the consumer the stories of the product – explained Pasquali – we cannot sell the territory. This memory of a product is the story of a place. We have the obligation of transmitting the value of the territory that is inside each one of us and to do so it is necessary to renovate tradition and allowing the visitor to discover the “taste” of those places. Compared to our ancestors – he concluded- we have madesome errors: development has disfigured our territories and it is from here that we should begin, and this is the reason why we have decided to enclose in the name of the project its purpose: to tell the story of the Wine Valleys”.

About the importance of lessening the environmental impact and valorizing the offer of the Province of Vicenza also Antonio Tonello, representative of the Consortium of Recioto e Gambellara and as well as City Councilor of Montorso Vicentino, gave his opinion.  He, as the director of the Consortium Durello Aldo Lorenzoni, emphasized how “stories are the ones to give us a distinctive value as proved by our experience. We began in six with 75 thousand bottles and have now arrived to produce 700 thousand”. He spoke about the importance of doing a kind of “tourism that can enhance economy. We are manufacturers who create products of excellence such as the Vin Santo DOC Veneto of which we are sole producers in the entire region and also among the sole three Italian producers. Small businesses yet linked to an antique tradition, reason why being part of it is important and – he added – why we strongly believe in this project. Excellence is our peculiarity, and we must be capable of implementing it inside integrated offers. To create a business of tourism that produces economical growth – he concluded – we must create synergies”.

At closure of the first workshop, we are already getting ready for the April 12 appointment when, starting from 9.30, in the prestigious Villa Trisino-Barbaran of Castelgomberto, the towns of Castelgomberto, Cornedo Vincentino, Montecchio Maggiore, Sovizzio e Trissino will be protagonists. The last appointment will be communicated soon and will take place in the territory of Val Leogra and interest the towns of Schio, Isola Vicentina, Malo and San Vito Leguzzano.